Boot Düsseldorf 2024 wrap-up
Boot Düsseldorf is one of the world's premier boat shows held annually in Düsseldorf, Germany. This event is a significant gathering for boating and water sports enthusiasts from across the globe. It showcases the latest trends, innovations, and designs in the marine industry, from luxury yachts to functional boats and the newest water sports gear.
The opening weekend
We brought six of our most sought-after vessels to the show, attracting considerable interest from an international audience. The nine-day event was a chance for Nordkapp to connect with our community and showcase the latest offerings. The opening weekend saw the announcement of the European Powerboat of the Year, with Nordkapp's nominee, the RIB Airborne 6.3, drawing significant attention. Despite not winning, the nomination highlighted Nordkapp's excellence and commitment to innovation in the boating industry. It is a testament to the hard work of the Nordkapp team and will inspire us to push the boundaries even further.
Jelly takeover
A unique highlight was the involvement of Jelly, our new brand ambassador, who took over the brand's social media on Tuesday, January 23rd. Through an Instagram takeover, Jelly engaged with the audience, answered questions, and shared his favourite Nordkapp vessels, adding a personal touch to the Nordkapp presence at Boot Düsseldorf.
New partnership for Nordkapp in France
On Thursday, January 25th, Frydenbø Boats announced a new and exciting partnership with Brand ID Boat in France. This collaboration marks a significant step in Frydenbø Boat's international expansion, bringing its unique blend of innovation and performance to France's vibrant boating scene.
"We are delighted to welcome Brand ID Boat onboard. Their expertise and understanding of the French boating market are invaluable. We look forward to a future filled with innovation, growth, and success and are confident that our partnership will steer the Nordkapp Boats brand towards new and exciting directions", says Ola Thorvalden, head of export at Frydenbø Boats.
Brand ID Boat's representative, Kevin Pittet, commented, "We are excited to represent Nordkapp Boats in France. Their models, characterized by cutting-edge design, sportiness, and exceptional driver-friendliness, align perfectly with the expectations of French boating enthusiasts. Nordkapp's innovative approach to boating not only sets new standards in the industry but also resonates with the dynamic and adventurous spirit of the French market."
A birds-eye view of the 2024 event
Our time at Boot Düsseldorf has aided Nordkapp in growing our brand internationally. The show attracted 214.000 visitors from 120 countries. International visitors increased from 23,7% in 2023 to 34,3%, making the 2024 edition a global event. The Nordkapp stand had many visitors throughout the show, and we sincerely thank everyone who showed interest in our vessels. And we want to congratulate all the new owners who invested in a Nordkapp boat during our time in Germany. We welcome every one of you to the Nordkapp family with open arms.
We are already preparing for next year's event, and we look forward to seeing you throughout 2024 at the boat shows Nordkapp will attend.